Basil wanted to create a buzz around the launch of their new dish washing liquid in Kenya. Their creative campaign focused on the power of one drop of Basil to effectively clean the dirtiest of utensils.
We created a gesture control based augmented reality innovation where visitors to malls could see themselves on a screen with dirty utensils. They could then wave their hand in the air and make a virtual bottle of Basil release a drop which would clean all the utensils !
The innovation was a roaring success, engaging over 20000 users and getting national press coverage ! Basil reported record-breaking opening sales figures !
Created By: http://www.activemediainnovations.com
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