GE, it's SmartGrid AR & the software used to make it.

GE was one of the first large companies to make a cool AR application. The AR was done using FLARToolKit & PV3D, by Goodby, Silverstein & Partners and North Kingdom.

Here is a demonstration and small tutorial using FLARToolKit to make talking box heads.

Here is some tutorials that use 3ds Max & Papervision3D